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That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of VERY SPECIFIC, HIGH-INTENT TRAFFIC. If possible, keeping them short and simple while reflecting site hierarchy is best. Actions include sitemaps, site architecture and page performance. SOCIAL Lastly, lets take a look at the social factors of off-page SEO. This answer often, although not always, comes from a featured snippet. In todays search engine, its not enough that your page isnt duplicate , spamming, or broken. Even though the techniques weve been discussing here are particularly about Google SEO, they apply to all search engines alike. You may have a couple keywords in mind. It was more expensive but at least we where given the option. On-page SEO is a whole other story.