This method is often used to improve page speed. I dont think that HTTPS is a super important ranking factor. Ecommerce site architecture, or structure, is how you set up your navigation, category pages and product pages. Whether thats directly through more links or indirectly through a PR boost, social matters. This will bring you to a page where you can input the keywords you have written down as well as the address of the page you are optimizing and your product/service category. Furthermore, TRYING TO CREATE LINKS SPECIFICALLY TO MANIPULATE GOOGLE RANKINGS DOESNT CREATE ANY OTHER VALUE FOR YOUR BUSINESS IN THE EVENT THAT THE SEARCH ENGINE ALGORITHMS SHIFT AND YOUR RANKINGS DISAPPEAR. Not just that, SEO offers a lot more value for businesses in the long run. Instead of interrupting consumers as theyre watching TV or listening to the radio, it involves creating helpful resources and making helpful information more easily accessible. Constantly updated to reflect the latest findings. You need to use different types of SEO in conjunction with each other to give your site the best chance at showing up in search. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. Instead of peppering the internet with a rash of quick win news stories with little insight, why not publish more evergreen content. Learn different types of networks, concepts, architecture and. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.